3.8, 270 Ratings; $12.99; $12.99; Publisher Description. Jonah Berger. We will write a custom Book Review on “Contagious: Why Things Catch On” by Jonah Berger specifically for you for only $16.05 $11/page. Learn More. High-Level Thoughts. by Kim Hartman This is a summary of what I think is the most important and insightful parts of the book. Jonah Berger’s Contagious has shown us that people trust what their friend’s tell them more than advertising claims. Contagious by Jonah Berger. See all formats and editions Hide other formats and editions. 301 certified writers online. “Contagious, Why Things Catch On” by Jonah Berger, published by Simon and Schuster. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. One of Berger’s examples is a cheesesteak sandwich, made with Kobe beef and lobster, that sells for $100. Category – Business I can’t remember the last time a business book had me up all night reading. Over a million copies of his books, Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone’s Mind are in print in over 40countries around the world. Contagious combines groundbreaking research with powerful stories. Why? Contagious reveals the secret science behind word of mouth and social transmission. Why are some stories and rumors more infectious? “Contagious: Why Things Catch On” By Jonah Bergen is an eye-opening book full of not only entertaining examples of viral campaigns, but also a painstaking analysis into the science of social transmission. Learn how the … If you’re working on this idea in a team, feel free to bring in others for this exercise. But perhaps the best aspect of word-of-mouth marketing is that it’s more targeted. The book is a valuable blueprint for creating ideas, marketing campaigns, and strong messages that catch … Up until I read Contagious: Why Things Catch On by Jonah Berger, that was the best advice I could give. Wein helped Starwood Hotels launched its sister brand and micro managed billions of dollars in revenue as Starwood’s corporate director in food and beverages. I'll admit that I enjoyed reading Jonah Berger's "Contagious: Why Things Catch On." Being contagious allows you to reach out to customers who are really in need of your products/services. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. From consumer products and policy initiatives to B2B services and ideas and initiatives within organizations. 2 likes. Contagious why things catch on pdf What makes things popular? View all » Common terms and phrases. 2013 by Jonah Berger (Author) › Visit Amazon's Jonah Berger Page. This is a breakdown of the book Contagious : Things Catch On by Jonah Berger. Give people a way to make themselves look good while promoting their products and ideas along the way. Price New from Used from Kindle "Please retry" $12.99 — — Audible Audiobook, Unabridged "Please retry" $0.00 . Contagious; Why Things Catch On; By: Jonah Berger; Narrated by: Keith Nobbs; Length: 6 hrs and 50 mins Categories: Business & Careers, Marketing & Sales; 4.6 out of 5 stars 4.6 (5,415 ratings) Add to Cart failed. Discover how six basic principles drive all sorts of things to become popular. Add to Wish List failed. Get this from a library! Contagious: Why Things Catch On Audible Audiobook – Unabridged Jonah Berger (Author), Keith Nobbs (Narrator), Simon & Schuster Audio (Publisher) & 4.7 out of 5 stars 2,592 ratings. Why do people talk about certain products and ideas more than others? The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed read… One of my favorite marketing books, it's a useful overview of why some things catch on, others don't, and how we might better engineer our messages. People don't listen to advertisements, they listen to their peers. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. Brands, companies, or products become popular from the people that talk about them. The more public a product or service is, the more it triggers people to take action. STEPPS: Social Currency Conversation topics people use to make themselves seem more appealing (knowledgeable) to others. Remove from wishlist failed. Berger often keynotes major conferences and events like SXSW and Cannes Lions, advises various early stage companies, and consults for organizations like Apple, … Contagious Why Things Catch On. Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, internationally bestselling author, and a world-renowned expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behaviors Seoul is hardly the nerve center for all things cool. Although I am retired I found this book fascinating on several levels. We use social currency in our everyday lives. Aren’t you glad I got my hands on this book? I can't speak for anyone else and I strongly recommend you to read the book in order to fully grasp the concepts written here. According to Jonah Berger in “Contagious: Why Things Catch On,’’ there are six ingredients associated with messages, products, or ideas that go viral. Inner Please try again later. This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? Please try again later. My notes Why do some things get more word of mouth than others, and how, by realizing that science, we can make our own things more successful? something, one thing is certain—you want it to catch on. Like “If something is built to show, it’s built to grow.” ― Jonah Berger, Contagious: Why Things Catch On. 2 likes. Praise For Contagious: Why Things Catch On… “Jonah Berger is as creative and thoughtful as he is spunky and playful. Video Book Notes Click here to watch a video on the notes from this book. The following questions will help you think through what exactly your idea is and the main elements that comprise it. The New York Times bestseller that explains why certain products and ideas become popular. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late Everett "Ev" Rogers in his seminal work "Diffusion of Innovations," which was first published in 1962 and is still in print. Contagious: Why Things Catch On. If you said advertising, think again. Contagious : why things catch on. Contagious reveals the secret science behind word-of-mouth and social transmission. Adding to library failed Please try again. Please try again later. The author has assembled a team of collaborators who analyze why some products market themselves while others, which seem equally promising, are duds. A vital strategy is making a product the topic of conversation. In this interview he decodes the science behind why some things go viral and how companies can use it. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. In his book Contagious, Jonah Berger explained why some things catch on. To help you make your idea contagious, we’ll start with some analysis. In the Introduction chapter of Jonah Berger’s book, Contagious: Why Things Catch On, we are introduced to Howard Wein, a successful businessman in hotel management and in hospitality. [Jonah Berger] -- What makes things popular? Jonah Berger, Wharton professor and author of Contagious: Why Things Catch On. It may not seem like it, but we are constantly trying to make ourselves look better to others. search results for this author. Like “So to get people talking, companies and organizations need to mint social currency. Read More on Amazon Get My Searchable Collection of 250+ Book Notes. I highly recommend reading it so you can get the in-depth stories and studies he tells to back up his points. Jonah Berger is a professor at the Wharton School at the University of Pennsylvania. Triggers can be fortuitous … Contagious: Why Things Catch On Jonah Berger No preview available - 2013. ― Jonah Berger, Contagious: Why Things Catch On. Berger attempts to explore these mechanisms closer. Simon and Schuster. In an analysis of thousands of New York Times articles to better understand why certain ... Observability has a huge impact on whether products and ideas catch on. (PDF) . Contagious: Why Things Catch on Hardcover – 5 Mar. Social currency is achieved when the item is memorable. contagious why things catch on - jonah berger ... ... good Central Theme: In the book “Contagious: Why Things Catch On”, Jonah Berger explains the major key about marketing by word of mouth. Some products, ideas, services and behaviors light up and become popular, while others fluctuate. What makes things popular? Contagious – Why Things Catch On by Jonah Berger (Professor of Marketing at The Wharton School of Business, University of Pennsylvania) distills years of research into understanding why certain ads, products, YouTube videos, political movements, songs, and/or restaurants catch on, while others are ignored. Jonah Berger (Author) 4.7 out of 5 stars 2,345 ratings. So much to read, so little time? See all formats and editions Hide other formats and editions. Because observable things are also more likely to be discussed. Rating: 7/10.
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