Breaking Up the Google Ad Monopoly, AG Styled – https://www.youtube.com/actiunebaza

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Headlines – Thursday, June 11th, 2020
https://freeqo.com/2020/06/11/breaking-up-is-a-shock-to-the-pattern/

From the show:
https://www.youtube.com/watch?v=osbUDUkl3fo&feature=youtu.be

Google Attorney Generals, State Attorneys General Google, Antitrust Google, Google Ad Market Monopoly,

States Attorneys Generals are preparing to go after the monopoly that is Google, and the monopoly they’re targeting is Google’s Ad Market monopoly.

Excerpt from www.technologytimes.pk
States are leaning toward a push to break up Google ad tech business –

Once the attorneys general file their expected lawsuit, they have a number of tools at their disposal to signal their intent to push for a breakup of Google’s ad technology business.

The state attorneys general investigating break up google for potential antitrust violations are leaning toward pushing for a breakup of its ad technology business as part of an expected suit, people familiar with the situation told CNBC.

Fifty attorneys general have been probing Google’s business practices for months, alongside a similar probe being led by the U.S. Department of Justice. Both the states and the DOJ are looking to file a suit against the internet giant as soon as within the next few months, the people told CNBC.

The states and the Justice Department have not yet officially decided whether to combine their expected suits, the people said, though they have been collaborating closely. Both have been investigating Google’s search, ad technology and android business.

The attorneys general investigating Google, which is owned by Alphabet, haven’t yet definitively ruled out pushing for alternatives for its ad technology business, like imposing restrictions on how it runs its business, one of the sources said. A suit may also include a push for both that option and breaking up the ad tech business.

Should the attorneys general aggressively pursue a break up Google ad technology business, it would be notable. While regulatory enforcement agencies have recently favored “structural remedies” − breakups and divestitures − regulators have less onerous solutions available, like barring certain behaviors through a consent decree.

Once the attorneys general file their expected lawsuit, they have a number of tools at their disposal to signal their intent to push for a breakup of Google’s ad technology business. That includes what they allege, the evidence they introduce, pre-trial briefings and news conferences.

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